Challenge :
Revitalize the Old Neighborhood
Foods sausage packaging label
and establish a brand identity
that could compete with the
national brands.
Solution: The rebranding of the Old
Neighborhood foods products
started with a logo update,
which then began the redesign
of the pork sausage packaging
line. The product moved from
a outdated label package to
a package sleeve with a stronger,
livelier design. Using bright
colors to differentiate the flavors,
and positioning them against a
black film, created an enhanced
shelf impact that led sales to
double in the first two weeks
without additional marketing
support. The new design was
said to be a “jewel in the case”
that caught the customers' eye.